About

Choice Designs, Inc. is the product of over three generations of strong female entrepreneurship and creativity. Carma Reincke’s passion for interior design began with a project she completed with her father, a residential home builder, known as the Fort Wayne Parade of Homes. Her mother ran a successful real estate firm and was her first example of independence for women in the marketplace.  In 1979, Reincke incorporated Choice Designs as an interior design consulting business while her family was living in Texas. The family returned to Northeast Indiana in 1984 where she worked with her mother-in-law in her already reputable and established interior design firm.  Her daughter, Jennifer Ford, took the circuitous route to interior design by concentrating on a career in art.  Eventually the two fields influenced each other and merged beautifully into a studio and design practice focusing on originality, craftsmanship, and a finely tuned aesthetic sensibility.

For 30 years, Choice Designs has provided extraordinary design services to our exclusive clientele. We are proud to be an established design leader in our city, and we are grateful for the opportunity to help you make your dreams a reality. Your comfort is the ultimate luxury! Come visit our showroom today.

Awards
2015 Fort Wayne Reader’s Choice 1st Interior Design
2015 Fort Wayne Reader’s Choice 1st Design Center
2014 Fort Wayne Reader’s Choice 1st Interior Design
2014 Fort Wayne Reader’s Choice 1st Design Center
2014 Parade of Homes – Best Lower Level
2014 Parade of Homes – Best Kitchen
2014 Parade of Homes – People’s Choice
2013 Fort Wayne Reader’s Choice 1st Interior Design
2013 Fort Wayne Reader’s Choice 1st Design Center
2013 Fort Wayne Reader’s Choice 1st Home Furniture Store
2012 Fort Wayne Reader’s Choice 1st Home Furniture Store
2012 Fort Wayne Reader’s Choice 2nd Design Center
2011 Fort Wayne Reader’s Choice 1st Interior Design
2011 Fort Wayne Reader’s Choice 1st Design Center
2011 Fort Wayne Reader’s Choice 1st Furniture Store
2011 Fort Wayne Reader’s Choice 3rd Home Floor Covering Store
2009 Parade of Homes Vera Cruz – Best Design Team Choice Designs
2007 Parade of Homes – Best Design Team for Youth for Christ M.A.D Home
2005 Parade of Homes – People’s Choice
2005 Best Interior Design “Showcase of Dreams” HBA of Fort Wayne
2005 Best Lower Level “Showcase of Dreams” HBA of Fort Wayne
2005 Best Kitchen “Showcase of Dreams” HBA of Fort Wayne
2005 Best Master Bathroom “Showcase of Dreams” HBA of Fort Wayne
2001 1st Interior Design Parade of Homes

Professional Affiliations
WBE Women Owned Business Enterprise (State of Indiana)
USGBC United States Green Buildeing Counsel-National Level
NAPW National Association of Professional Women
Fort Wayne Chamber Members
IIDA Designer Affiliations
ASID Designer Affiliations

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